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Friday, September 04, 2009

Disney snaps up Marvel for USD$4,000,000,000

How many zeros? Billion! That's right folks! Disney acquired Marvel Comics for USD$4 billion dollars. This transaction gives Disney creative control over many iconic Marvel characters, including Spider-Man, X-Men, and the Fantastic Four, which will combine with "Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories" according to Disney CEO Robert Iger.

With this acquisition Disney now have a better position in the videogame industry, levelling the playing field with rival Warner Bros, who recently purchased Midway. Marvel video games have always been relatively successful, including one of the most recent entries Spider Man: Web of Shadows. Due to several existing licensing agreements between Marvel and many different video game developers, Disney won’t be taking over game development just yet. Instead they’re going to sit back and watch the licensing deals expire, giving them "the luxury of considering what’s best for the company and the products."

Both companies have approved the deal, though it still has to clear the Hart-Scott-Rodino Antitrust Improvements Act and various regulatory committees before it can be finalised. Once finalised, Marvel's Perlmutter will continue to oversee Marvel's properties, working with Disney to help integrate the two properties across multiple lines of business.

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