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Friday, February 06, 2009

Objectified by Gary Hustwit

Looking forward to this documentary by Gary Hustwit, the director of "Helvetica", the famous typeface.


Objectified is a feature-length independent documentary about industrial design. it’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. it’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. it’s about personal expression, identity, consumerism, and sustainability. it’s about our relationship to mass-produced objects and, by extension, the people who design them.

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